WHAT IS A DECENTRALIZED SEARCH ENGINE (DSE)?

What is decentralized search engine?

...


What is a decentralized search engine (DSE)? Using blockchain gives you more privacy when searching online for your favorite products and services.

What is Blockchain?

You decide what information you want to share instead of the large search platforms that automatically base ad campaigns on a broad range of data they collect.

In return, you receive targeted ads that deal specifically with you.

Besides giving users ownership of their personal information, it is also useful for businesses. Major online advertising platforms are not necessarily targeting the people they tell them to target.

How does it work?

It functions like an ordinary search engine. Provides a platform that allows you to search the internet. Information about your searches is stored on the blockchain. By constantly browsing and interacting online with a Blockchain-based search engine, you build an online identity and receptive personality. It's happening through conventional search engines.

You have the option to make this information available to certain retailers by signing a smart contract directly with advertisers. It eliminates advertising agents by smothering Internet users with often pointless pop-ups and sponsored ads that cost businesses millions in advertising.

In addition, users can be compensated for each relevant call transferred directly from the advertiser to the user. One such example is BitClave's active search ecosystem (BASE),which will compensate users for calls related to their own digital currency, CAT (consumer activity numbers). The currency can then be used for online purchases to accept retailers.

In contrast, businesses advertise directly according to a user's need. At this point, shoppers are more likely to buy, which would greatly increase the average two percent conversion rate that organizations spend billions of dollars to obtain.

Why do we need decentralized search engines?

The online advertising space is dominated by a small number of giant companies, including Google, Amazon and Facebook.

These big companies basically tell businesses how they should run their ad campaigns if they want to stay competitive.

We may not notice that every time we browse the internet, through search engines, social media or major retailers, a lot of personal information is tracked and updated.

The information is used in various advertising campaigns, where businesses pay huge amounts of money to be part of it, in the hope that they can get a piece of the multibillion-dollar online consumer industry. Campaigns are turned into pop-up ads and mostly unrelated, sponsored ads that trash our daily online experience.

That's why the industry needs disruption.

A decentralized search engine like BitClave is putting its power back in the hands of everyday consumers and the jobs they buy.

It creates an environment where you and businesses get ads from organizations that spend money to advertise only to people who are looking for their products.

Simply, you get the chance to make money by getting highly relevant offers while browsing the internet.

For businesses, it means a significant reduction in advertising costs by eliminating mediators (advertising campaigns),while at the same time generating higher revenue with increased conversion rates as a result of laser-driven advertising.

How can it be implemented in the real world?

When searching for the latest trends, the Blockchain-based app records information about the parameters you are looking for.

This allows firms to adapt their bids based on these parameters, thus making the advertising goal high and timely.

While you're looking, you won't be overwhelmed with vague ads that don't interest you at that point, like buying a new house or car or picking the best restaurants in town.

At best, this irrelevant advertising only serves as a distraction from your current priority, buying clothes.

However, if your priority is actually buying a new car or house, the platform will only allow you to receive relevant offers based on your budget and other criteria by which you are conducting your search.

Examples of use are virtually unlimited and can be applied when searching online for any product or service we are interested in.



Source